Proje Hikayesi
Digital Meeting of Technology and Safety
We designed a comprehensive web platform for Wiky Watch, the pioneer of the smart kids' watch market, reflecting the brand's innovative face and targeting direct-to-consumer (B2C) sales. At the core of the project was striking the perfect balance between technical details that reassure parents and a dynamic visual world that appeals to children.
Approach Focused on E-Commerce and Product Experience (UX)
We constructed interactive product pages so visitors could clearly understand product features (GPS tracking, video calling, SOS, etc.).
- Dynamic Product Showcase: High-resolution and modern product presentations highlighting color options and technical specifications of watch models.
- User-Friendly E-Commerce Flow: A smooth and fast friction-less purchasing experience from product review to checkout.
- Support & Setup Hub: Information architecture providing easy access to setup videos and technical support pages needed by parents post-purchase.
- Mobile-Compatible Tech Design: A responsive structure that works flawlessly on all mobile devices and gives an 'app-like feel', befitting a technology product.
With this project, Wiky Watch not only increased brand awareness but also achieved significant momentum in sales rates (Conversion Rate) through digital channels.
